As if business and nonprofit leaders weren’t challenged enough by the task of managing technology, Artificial Intelligence (AI) has now entered the scene. If you run a business or nonprofit and feel out of your depth contemplating whether or how to use AI, you’re not alone.
Many small business owners and indie self-employed folx feel dread and overwhelm at the task of tracking business and digital metrics. That’s why I advise clients to focus on “lightweight metrics” in order to see trends without drowning in data.
If you’ve been telling yourself your biz needs to pay more attention to SEO, you may actually be in need of digital strategy development.
