People

Peri Pakroo
Founding Director, Managing Consultant
Peri is the author of multiple books on business and nonprofit management issues, including The Small Business Start-Up Kit, Starting & Building a Nonprofit and The Women’s Small Business Start-Up Kit, which won the Gold Award in the Benjamin Franklin Awards by the Independent Book Publishers Association. She is a coach and educator on small business, nonprofits and digital strategy, and the Founder of P-Brain Media.
Through participating in community economic development projects, serving on nonprofit boards and sharing resources via publishing models, Peri prioritizes engagement and project-based learning to advance human-centered entrepreneurship. She has deep expertise in digital strategy, communications and publishing.
Peri is active in community initiatives, and has co-founded and developed programs for several nonprofits. She is experienced in public speaking and teaching adult education courses.
Specialties: Business coaching, self-employment strategies, structuring business entities, systems development for entrepreneurs, start-up and management consulting for businesses and nonprofits, intellectual property management, curriculum development, editing, writing, technical editing/writing, podcasting, project management, media development, website development, information architecture, publications management, media relations, communications consulting
The Women’s Small Business Start-Up Kit (7th edition 2023, Nolo Press) Bookshop | Amazon
The Small Business Start-Up Kit (13th edition 2024, Nolo Press) Bookshop | Amazon
Starting & Building a Nonprofit: A Practical Guide (10th edition 2024, Nolo Press) Bookshop | Amazon
The Small Business Start-Up Kit for California (15th edition 2024, Nolo Press) Bookshop | Amazon
Digital Strategy Roadmap (2024, P-Brain Media)
Sustainable Equitable Economic Democracy New Mexico (SEED NM) Co-founder, Board Member.
United Voices for Newcomer Rights Board Member.
Self-Employed Happy Hour Podcast Creator, Producer.
Pyragraph Founder, Publisher.
Peri & the FAQs. Singer-songwriter.
“Maximize Your Social Media Outreach,” Presentation at the 2023 New Mexico Workforce Development Conference
Keynote Speaker, Congressional Art Competition, 2017 & 2018, hosted by US Representative Michelle Lujan Grisham
“How to Be Self-Employed with Maximum Confidence and Minimum F**k-Ups,” 2016 Adobe Creative Jam
“Nurturing Your Creative Workflow,” 2015 Adobe 99u Local Albuquerque
For press inquiries, contact Peri via our Contact Form.
3 Ways Innovative Virtual Branding Can Skyrocket Your Revenue
A breakdown of the elements of your market that are important to consider. Forbes, 8/10/21
Avvo 1-on-1: Pandemic Advice for Small Businesses
Tips for small businesses on how to deal with the epic upheaval of COVID-19. Avvo 1-on-1, 9/02/20
What’s your reason to wake up every morning?
Tips on finding your ikigai: your reason to wake up every morning.Times of India, 7/1/17
Stay alive in business even if love dies
“The Profit” column asked Peri to give advice for couples going into business together. CNBC.com, 11/10/14
Systematize One Process at a Time
Peri’s article on a simple approach to system-building for busy small business owners. The Huffington Post, 6/20/11
How to Register a Start-Up
Peri is quoted in a New York Times article on small biz start-up tasks. The New York Times, 3/31/10
How to Improve Your Financial IQ
Peri’s article on how to stop avoiding your numbers — there’s nothing to be afraid of and everything to gain. Entrepreneur.com, 8/25/10
